Re-optimizing and sometimes even re-publishing old content on your blog or website can make it new again, resulting in more traffic, decreased bounce rates, higher engagement and — ta da! — more impact with less work. This ebook outlines the six steps to follow for blogs of all niches, audience sizes, posting frequency and more. They’re easy (and fun!) to follow and they WORK.
Choosing the Right Content: Not every post is going to be worth revisiting. Learn how to quickly sort through and filter your work to determine what content could and should be performing better than it is, and how to stay super organized through the process so you really are doing less and getting more.
How to Edit and Optimize: This is a no-jargon, no-hype, simple series of steps to quickly and effectively edit your work to immediately increase traffic from search engines and social media. I promise, you don’t have to be an SEO expert or developer to see big gains from small updates!
Republishing Dos and Don’ts: I’ll walk you through the pros and cons of multiple ways of republishing your content so you can determine what makes most sense for your blog and your audience. Plus, you’ll get my recommended tools and tutorials if you choose to make changes to your permalink or other design settings (so you can do it safely).
Making Social Media Work for You: What happens after you edit and optimize? SHARING the work as if it’s brand new. I’ll show you the posting schedule that’s worked best for me and help you measure and analyze your own audience behavior so you can effectively market to those visitors (and go where they are, when they’re active).
Which Metrics Matter: Terrified of analytics? There’s no need to be! I’ll break down exactly what you need to look at in your Google Analytics reports and how to use that information to quickly and easily optimize your content. Plus, which metrics truly matter and which you can ignore.
Step-By-Step Instructions for Exactly What to Do: I really want this to be as easy — and fun! — as possible, so I’ve laid out the specific steps to take on every post!