Content upgrades, also known as lead magnets, are truly one of the best ways to not only grow your email list, but to fill it with your target audience.
Kirsten has learned from firsthand experience, seeing an average of 50% conversion rates on her own content upgrades – even averaging more than 100 new subscribers each month from a single content upgrade on a 2-year old blog post. This guide will help you have similar success with your own content upgrades.
In “The Short & Sweet Guide to Content Upgrades”, Kirsten breaks down content upgrades into four easy-to-understand parts:
Discovery: Learn how to assess existing blog posts to determine which of them would benefit from content upgrades, plus the 3 questions to ask before adding content upgrades to any blog post.
Development: Get creative with the types of content upgrades you offer, and get an overview of various types of content upgrades to help you brainstorm your own ideas.
Design: Learn about the tools and techniques needed to design valuable & visually appealing content upgrades, including printable PDFs & videos.
Delivery: Set up your email service to seamlessly deliver content upgrades to new & existing subscribers, with tips for both MailChimp & ConvertKit. Learn free and paid services for content upgrade delivery.
Kirsten is an email marketing expert helping bloggers & creatives take their email marketing strategy to the next level. She has also authored “An Inbox of Opportunity”, a comprehensive guide through the MailChimp platform (available here: https://gum.co/inboxebook).