SEO for Normal People

No jargon, no tricks, just plain-language SEO that actually works for a small blog. Start with the basics or jump to what you need.

Start Here

New to SEO? These three build the foundation everything else relies on.

SEO for Beginners Who Hate SEO

SEO doesn’t have to be intimidating. Here’s what actually matters for a small blog.

Read More →

What Is a Keyword?

A keyword is just the real question your reader types into Google.

Read More →

How to Find Topics People Search For

Free places to find real search questions your audience is already asking.

Read More →

  • How Long Should a Blog Post Be?

    How Long Should a Blog Post Be?

    “How long should a blog post be” is one of the most common questions new bloggers ask, and it’s usually the wrong question. Length isn’t the goal. Thoroughly answering the question your reader actually came with is the goal. Length is just what happens…

    READ MORE ➜

  • How to Update Old Blog Posts

    How to Update Old Blog Posts

    It’s easy to treat blogging as a straight line: write a post, publish it, move on to the next one, never look back. But some of the most effective SEO work you can do isn’t writing something new at all. It’s going back and…

    READ MORE ➜

  • Why Isn’t My Blog Showing Up on Google?

    Why Isn’t My Blog Showing Up on Google?

    You published a post, checked back a few days later, searched your own title, and found nothing. It’s one of the most common frustrations for new bloggers, and almost always the cause is more boring, and more fixable, than people assume. First: check if…

    READ MORE ➜

  • Internal Linking Explained Simply

    Internal Linking Explained Simply

    Internal linking, the practice of linking from one of your own posts or pages to another, is one of the simplest SEO habits you can build, and one of the most skipped. It costs nothing, takes seconds per post, and genuinely helps both readers…

    READ MORE ➜

  • How to Find Topics People Search For

    How to Find Topics People Search For

    Once you understand what a keyword is, the next question is where to actually find the ones your audience is searching. You don’t need an expensive tool subscription to do this well. Most of the best sources are free and sitting in plain sight.…

    READ MORE ➜