Plain-language SEO help for bloggers who are not marketers.
“How long should a blog post be” is one of the most common questions new bloggers ask, and it’s usually the wrong question. Length isn’t the goal. Thoroughly answering the question your reader actually came with is the goal. Length is just what happens as a result. Why there’s no single right number You’ll see…
It’s easy to treat blogging as a straight line: write a post, publish it, move on to the next one, never look back. But some of the most effective SEO work you can do isn’t writing something new at all. It’s going back and making an old post better. Why updating old posts works so…
You published a post, checked back a few days later, searched your own title, and found nothing. It’s one of the most common frustrations for new bloggers, and almost always the cause is more boring, and more fixable, than people assume. First: check if it’s actually indexed Before troubleshooting anything else, confirm whether Google even…
Internal linking, the practice of linking from one of your own posts or pages to another, is one of the simplest SEO habits you can build, and one of the most skipped. It costs nothing, takes seconds per post, and genuinely helps both readers and search engines. What internal linking actually does Every link on…
Once you understand what a keyword is, the next question is where to actually find the ones your audience is searching. You don’t need an expensive tool subscription to do this well. Most of the best sources are free and sitting in plain sight. Start with Google’s own suggestions Type a broad topic into Google’s…
“Keyword” is one of those words that gets thrown around in SEO advice like everyone already knows exactly what it means. If you’ve ever nodded along in a tutorial while quietly wondering what you’re actually supposed to do with one, this is for you. The plain-language definition A keyword is simply the word or phrase…
If the word “SEO” makes you want to close the tab, you’re not alone. Most explanations of it are written for marketers, full of acronyms, and built around the idea that you need to obsess over algorithms to get found on Google. You don’t. Here’s SEO stripped down to what actually moves the needle for…