50 Blog Post Ideas for Small Businesses
Fifty ideas is more than you’ll ever need at once, and that’s the point. Skim the categories below, pull out the five or six that fit your business best, and you’ve got a running start on your content plan.
Behind the scenes
- A day in the life running your business
- What a typical order or project looks like from start to finish
- The tools and supplies you use, and why you chose them
- A tour of your workspace or studio
- What actually goes into your pricing
How-to and tutorials
- How to use your product or service to get the best results
- A step-by-step guide to a task your customers often ask about
- How to care for or maintain what you sell
- A beginner’s guide to something in your industry
- Common mistakes people make, and how to avoid them
FAQs and customer questions
- Answers to the questions you get asked most often
- What to expect when someone works with you
- How long your process actually takes
- What’s included, and not included, in your service or package
- How to prepare before an appointment or order
Product or service spotlights
- Why you chose a specific material, method, or approach
- A new arrival or new service announcement
- A closer look at your best-selling product or service
- How a specific offering solves a specific problem
- The story behind one product or offering
Seasonal and timely
- A holiday gift guide featuring what you offer
- Seasonal tips related to your industry
- An end-of-year reflection on lessons from the past year
- Preparing for a busy season in your industry
- A timely take on a trend in your field
Tips and advice
- Tips for getting the most value from your product or service
- Advice for someone just starting out in a related interest
- Budget-friendly tips related to your niche
- Mistakes to avoid when choosing a provider like you
- How to choose the right option for their specific needs
Stories and lessons learned
- Why you started your business
- A challenge you worked through and what you learned
- A project you’re proud of, and why
- What’s changed about your business over time
- A lesson a customer taught you
Comparisons and guides
- One option versus another, and how to choose between them
- A buyer’s guide for your product or service category
- What to look for when hiring or choosing someone in your field
- Common industry terms, explained simply
- A checklist for a decision your customers regularly make
Community and local
- Other local businesses or makers you love
- An event you’re attending or hosting
- How your business gives back or supports something you care about
- A roundup of local resources related to your niche
- What you learned collaborating with another small business
Planning and running the business
- How you plan your season, collection, or schedule
- Tools you use to run your small business
- What you wish you knew when you started
- How you handle a common operational challenge
- Your goals for the next year
Not sure which of these fit your specific business? The free Blog Post Idea Generator can narrow this list down based on your niche, audience, and goals. Once you’ve picked a few, log them in the simple content plan so you don’t lose track of them.
