Content ideas and planning for what to actually blog about.
Coaches, consultants, freelancers, and local service providers sell something you can’t photograph: expertise and trust. Your blog’s job is to demonstrate both. Here’s what that looks like in practice. What to expect What a first session or consultation actually looks like Your process from inquiry to completed project What’s included in each of your packages…
If you sell a physical product, whether through Etsy, your own online shop, or in person, your blog has an advantage most business blogs don’t: something tangible to show, explain, and style. Here’s where to start. Product stories The story behind your bestselling product How a specific product is made, from start to finish The…
Creative work is easy to make and hard to talk about. If you’re an artist, photographer, designer, or maker who freezes up at “what should I blog about,” these ideas are built specifically for creative work and the business behind it. Process and behind-the-scenes Walk through your creative process from first idea to finished piece…
Fifty ideas is more than you’ll ever need at once, and that’s the point. Skim the categories below, pull out the five or six that fit your business best, and you’ve got a running start on your content plan. Behind the scenes A day in the life running your business What a typical order or…
A content plan doesn’t need to be a color-coded calendar mapped out a year in advance. For most small businesses and solo creatives, a simple running list works better, because it flexes with your actual time and energy instead of guilting you when life gets busy. What a content plan actually needs to do Its…
Content pillars are the three to five recurring topics your blog is built around. They’re what stop you from staring at a blank post editor wondering what to write, and they’re what make your blog feel focused instead of random. Why pillars matter more than a single topic A single topic gets narrow fast. A…